Seventy
Seventy: Brand Launch & Creative Direction
At PPG, I collaborated with two fellow designers and a videographer/photographer to launch Seventy, a wellness-focused showerhead brand. While the logo and name were developed externally, our team translated that foundation into a complete brand ecosystem spanning digital, social, and retail. My role included designing the website UI, creating graphics for Instagram, Facebook, YouTube, and Pinterest, and developing Amazon A+ content and advertising. I also directed photo and video shoots — building shot lists, moodboards, and sets — and transformed that content into reels to extend Seventy’s reach. Partnering closely with the social media manager and e-commerce team, I ensured every touchpoint carried a cohesive, wellness-driven identity. This project highlights my ability to expand a brand across platforms while balancing creative direction, design execution, and collaboration.
Social Media
See more of my Seventy designs on Instagram
For Seventy’s social media presence, I created graphics for Instagram, Facebook, YouTube, and Pinterest, always keeping the brand’s modern, wellness-driven aesthetic in mind. Each design blended clean visuals with storytelling — highlighting product benefits while reflecting Seventy’s focus on wellness and self-care. This approach ensured consistency across platforms and helped build an approachable, cohesive brand voice online.
Experience the designs in motion — tap play
I worked with two fellow designers to bring the Seventy website UI to life, creating a clean, intuitive experience that reflected the brand’s modern, wellness-driven identity. My focus was on highlighting product features, telling the wellness story behind the brand, and ensuring a seamless flow for customers exploring different showerhead models. The design balanced function and aesthetics — making technical details approachable while keeping the overall look fresh and consistent with Seventy’s visual system.
Website
